Those of you that know me will know that I love reading books on business and business people. One aspect that I enjoy about it is understanding not only what has been successful but also, just as importantly, what hasn’t worked. Not the theories and processes that they have followed, but the stories surrounding them. The intriguing part about this is that many theories or processes only seem to work in their original context and even then often break down after a while.
I have seen similar things happen in the businesses I have been involved in – over time that great approach no longer seems so great. This is often put down to changing environment – external as well as internal – usually growth is the culprit that is blamed.
I wondering however if it is something else. If it isn’t more a case of the practice that is now being followed not actually originating from a straight-forward step-by-step process that we’re often led to believe. Quickly forgotten is the uncertainty that surrounded every decision, the difficulty of weighing all the tangibles, the confusion that comes from trying to deal with a hundred issues at once. What has also been lost is the guesswork and instinct that were involved. Instead everyone focuses on the step-by-step logic of the actions, which inevitably makes the process seem a lot smoother and more rational than it actually was.
In doing so the probability of success is diminished as we assume that we can follow the process without all the thought, uncertainty and yes, all the false starts and blind alleys.