First impressions aren't always correct

So earlier this week I was doing some research and I happened across a Cape Town based company that was in the financial systems that I was doing some research on. Cool, I thought, maybe I can see what they have been up to since I was last in that industry – it has been quite a while – near on 8 years.

Well it didn’t take long – the only part of their website that had much in the way of content was their case-studies section. The rest I assume, no, hope (for their sake) is password protected (otherwise to be honest the site is “dis-advertising” them). Two (of the 5) names of the case studies looked familiar, very familiar, so I read on. Well the reason why they were so familiar is because they were my old clients and the case study that they were highlighting was my work! Fair enough one would think BUT (and here is the kicker), these were projects I completed for UK based clients in the UK while I was in the UK working for another company (Deloitte) i.e. these case studies had *nothing* to do with them.

I guess that they could argue that they are case-studies for the enterprise software that they sell and offer services around. That is, for a company that has been around for near on 10 years with a pretty decent client base, a pretty poor show.

To make matters worse, they didn’t even change any of the wording of the case studies– I should know, I wrote them!

Misleading or fair play? What are your thoughts?